Marketing

What the fuck is SEO, anyway?

A lot is that people know that SEO is Search Engine Optimization, but they don’t really know the details or how it works. I really enjoy working with companies, and helping them to improve their strategy. No matter what industry you work in, it’s good to have a better understanding of what SEO really is.

9 BS Facts About SEO Everyone Thinks Are True in 2018

With over two decades of Search Engine Optimization existence, we should have figured out what is the truth and which is not. However, there’s still a lot of back and forth on what is indeed the facts about SEO. Being an evolving industry, nothing is ever constant in terms of information. Just consider the old information you have inaccurate, this is generating loads of misconception about the facts. Interestingly, anyone can just wake up and tag themselves as SEO experts on their blog. That’s why there are many lies that have been turned into fact flying all over the internet. Let’s dig deeper into these bullshit facts and pull them apart;

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My AMA with Online Geniuses

The AMA was held by Online Geniuses on Dec 14th, 2016. This transcript has been edited for punctuation, grammar, etc.

Side Note: The AMA was arranged a few months before I left Monster on Nov 2nd, 2016. I joined Zapier on Nov 14th, 2016.
  1. What was the biggest challenge you overcame at such a big company (Monster.com)

    The biggest challenge is going through all the various levels of approvals to get things done, even simple things.

  2. What’s the biggest mistake you see people starting out making with the technical SEO efforts?

    Blindly implementing something without first thinking whether this actually applies to their use-case or why it’s actually needed.

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