There are six categories of variables in SEO that you should be paying attention to, whether you're creating a new SEO strategy or analyzing an existing one. When you have a deep understanding of the variables that impact SEO, you can tweak and manipulate all these factors to meet business goals.
In June I joined the team at PieSync as Head of SEO. In this post I'm outlining the things I'm looking forward to most, including managing my own team, overseeing our marketing budget and introducing big changes around radical transparency.
As the global economy grows and changes, I predict we will see more companies hiring a remote work force. What will that look like specifically? Here I've outlined my predictions for the expansion of remote work, and how hiring remote workers can be a serious benefit to companies.
Is your site optimized for search, or for conversion? Is it possible to do both? I believe that yes, you can create a marketing strategy that leverages the short-term gains of CRO and the long-term benefits of SEO. This post covers the value of balancing both strategies.
As an international traveler, I love using Uber and hate using taxis. They are slow, inconsistent and the pricing often varies wildly. Taxis need to embrace ride-sharing technology if they want to succeed, instead of just trying to maintain a monopoly by keeping Uber out.
Mokrin House is a very different kind of co-working and co-living space in rural northern Serbia. It's a great place to get away, focus on work and meet interesting entrepreneurs from all over the world. I've had a great experience there, and highly recommend it to other remote workers!