In late July, Chase Bank announced it was shifting its marketing strategy to AI. The digital marketing community is a mix of excited and terrified about this – I think it’s a good thing for writers, content and SEO. This will make it easier for writers to use data, and let them focus more on other aspects of content creation.
There are six categories of variables in SEO that you should be paying attention to, whether you’re creating a new SEO strategy or analyzing an existing one. When you have a deep understanding of the variables that impact SEO, you can tweak and manipulate all these factors to meet business goals.
Is your site optimized for search, or for conversion? Is it possible to do both? I believe that yes, you can create a marketing strategy that leverages the short-term gains of CRO and the long-term benefits of SEO. This post covers the value of balancing both strategies.
SEO is not fast, it’s not cheap, and yes, you should really hire an expert to give your online busines for the best chance of success. In this post, I take a close look at six common myths about SEO, and separate fact from fiction to help companies invest in a good search strategy.
Content is King, but lots of companies ignore the king. Don’t be like them! Investing in great content can empower your long-term SEO strategy. It lets you build trust with potential customers so they are poised to buy from you when ready.