In June I joined the team at PieSync as Head of SEO. In this post I’m outlining the things I’m looking forward to most, including managing my own team, overseeing our marketing budget and introducing big changes around radical transparency.
As the global economy grows and changes, I predict we will see more companies hiring a remote work force. What will that look like specifically? Here I’ve outlined my predictions for the expansion of remote work, and how hiring remote workers can be a serious benefit to companies.
Is your site optimized for search, or for conversion? Is it possible to do both? I believe that yes, you can create a marketing strategy that leverages the short-term gains of CRO and the long-term benefits of SEO. This post covers the value of balancing both strategies.