Internal Linking


Most sites do not usually have more than about a half dozen major categories. Just how I gave the example of a theme pyramid earlier, your site should be broken down from the broadest topic on the home page to covering more niche topics as you work your way through the site.

You can break the site structure down into categories related by:

  • product or service type;
  • problems you solve;
  • and the types of people who have the problems you help solve.

Search algorithms rely heavily on internal linking structures to determine the importance of documents on your site. The pages which you link to most frequently are the pages you are telling search engines are your most important pages. (more…)