Building Content for SEO

Same Old Stuff

Creating an extremely useful web-based tool, or paying a programmer to create one for you, is one of the most effective ways to build content which will, in turn, help you build natural linkage data. Writing articles will also help you build up your link popularity.

Many web sites blindly add large sums of free content to their site because they think it will help them for low cost. The problems with adding exact copies of low quality articles are the following:

  1. Since the articles exist elsewhere, yours probably will not rank as well as one of the other copies on the web.
  2. Low quality content reflects poorly on you and wastes your link equity that could be going toward getting unique content pages ranked.
  3. Many people add unfocused garbage to their site which loses the interest of their visitors.
  4. Some unscrupulous parties copy the contents of other web sites without asking. Tools such as CopyScape make this easy to detect, although legal enforcement is cost prohibitive and too time consuming for most publishers.
  5. Many tools scrape various RSS feeds and mix them to create many content pages. Content generation tools such as these will require search engines to place even greater trust on linkage data.

Some people also clutter up the Internet with search result screen scrapers and other auto content generation crap. SEO Experts are generally against generating low quality automated content as they feel it lowers the quality and functionality of the web as a whole, though it seems that some people may find it effective for generating traffic, at least until their sites get banned. (more…)

Optimizing Your Page Copy

Optimize Each Page

One of the most important things to understand is that each page is its own unit and has its own ranking potential and its own relevant keywords. Usually a home page has more value than the other pages since it is typically the easiest place to build links to. Home pages should generally be optimized for the most relevant competitive keyword phrases in your market that you feel you would be able to rank for. Interior pages should be optimized for other relevant phrases that relate to the content of each page.

WebSite Navigation

Effective navigation should let a user know:

  • what site they are on;
  • where they are in that site;
  • and where they have been.

Navigation and Search Engines

Good navigation helps search engines better understand the site structure as well as helping site users. Typically your most important documents will have the greatest number of inbound links.

Often, people will use tabs or images for their links which have a minimal amount of descriptive text in them. You can offset this by using descriptive text links in the page footer. You can see an example of this technique at It is common to have one set of navigation that is used by site visitors and another that is used by search engine spiders.