Same Old Stuff
Creating an extremely useful web-based tool, or paying a programmer to create one for you, is one of the most effective ways to build content which will, in turn, help you build natural linkage data. Writing articles will also help you build up your link popularity.
Many web sites blindly add large sums of free content to their site because they think it will help them for low cost. The problems with adding exact copies of low quality articles are the following:
- Since the articles exist elsewhere, yours probably will not rank as well as one of the other copies on the web.
- Low quality content reflects poorly on you and wastes your link equity that could be going toward getting unique content pages ranked.
- Many people add unfocused garbage to their site which loses the interest of their visitors.
- Some unscrupulous parties copy the contents of other web sites without asking. Tools such as CopyScape make this easy to detect, although legal enforcement is cost prohibitive and too time consuming for most publishers.
- Many tools scrape various RSS feeds and mix them to create many content pages. Content generation tools such as these will require search engines to place even greater trust on linkage data.
Some people also clutter up the Internet with search result screen scrapers and other auto content generation crap. SEO Experts are generally against generating low quality automated content as they feel it lowers the quality and functionality of the web as a whole, though it seems that some people may find it effective for generating traffic, at least until their sites get banned. (more…)