Text in Incoming Links

What Link Text is Good to Use?
If you link to, a link with the words Search Engine Optimization or SEO Blog are more valuable than a link that says other site. Evaluating the text in the links, along with who links where, is how the major ways search engines get feedback from external sources.

Search engines can look for noun-verb patterns in text, but machines can be taught to crank out text. There is limited cost to content creation, so search engines must look offsite to understand what a document is about.

Currently link analysis is the most effective way to determine document quality.

How Powerful is Link Text?
Many bloggers are politically outspoken and view George Bush in a less-than favorable light. Hundreds of people have linked to his biography page using the phrase miserable failure as the link text. Searching on the phrase miserable failure in Google, at the time of this writing, ranks the biography page of George W. Bush at the web site as the #1 result in Google. It is a good example of just how powerful link text can be. (more…)

SEO Worst Practice Manual

This post is dedicated to some of the tricks people try to play on search engines. The following are some of the most common current techniques:

  • reciprocal link trading, free-for-all link exchanges, and other bottom feeder links arenot effective
  • page onload redirects arerisky, but some do well with it short term
  • link renting areeffective if you are creative
  • interlinking many small sites to gain popularity areeasy to leave footprints unless it is done well
  • keyword stuffing and hiding text either on or off the page arenot effective unless intent looks legitimate
  • cloaking areeffective until they catch it
  • automated content generation aredepends on intent
  • cross site scripting errors areeffective short term, but usually solved quickly


The Goal of Search Engines & How They Work

Search Engine Relevancy
Many people think search engines have a hidden agenda. This simply is not true. The goal of the search engine is to provide high quality content to people searching the Internet.

Search engines with the broadest distribution network sell the most advertising space. Currently, Google is considered the search engine with the best relevancy. Their technologies power the bulk of web search.

The Problem Listing a New Site
The biggest problem new web sites have is that search engines have no idea they exist. Even when a search engine finds a new document, it has a hard time determining its quality. Search engines rely on links to help determine the quality of a document. Some engines, such as Google, also trust web sites more as they age.

The following bits may contain a few advanced search topics. It is fine if you do not necessarily understand them right away. The average webmaster does not need to know search technology in depth but some might be interested in it. (more…)