What Link Text is Good to Use?
If you link to SeoTier.com, a link with the words Search Engine Optimization or SEO Blog are more valuable than a link that says other site. Evaluating the text in the links, along with who links where, is how the major ways search engines get feedback from external sources.
Search engines can look for noun-verb patterns in text, but machines can be taught to crank out text. There is limited cost to content creation, so search engines must look offsite to understand what a document is about.
Currently link analysis is the most effective way to determine document quality.
How Powerful is Link Text?
Many bloggers are politically outspoken and view George Bush in a less-than favorable light. Hundreds of people have linked to his biography page using the phrase miserable failure as the link text. Searching on the phrase miserable failure in Google, at the time of this writing, ranks the biography page of George W. Bush at the Whitehouse.gov web site as the #1 result in Google. It is a good example of just how powerful link text can be. (more…)