Search Engine Relevancy
Many people think search engines have a hidden agenda. This simply is not true. The goal of the search engine is to provide high quality content to people searching the Internet.
Search engines with the broadest distribution network sell the most advertising space. Currently, Google is considered the search engine with the best relevancy. Their technologies power the bulk of web search.
The Problem Listing a New Site
The biggest problem new web sites have is that search engines have no idea they exist. Even when a search engine finds a new document, it has a hard time determining its quality. Search engines rely on links to help determine the quality of a document. Some engines, such as Google, also trust web sites more as they age.
The following bits may contain a few advanced search topics. It is fine if you do not necessarily understand them right away. The average webmaster does not need to know search technology in depth but some might be interested in it. (more…)