Over the last year, Google has gotten much better at detecting link exchanges and giving them no weight or negative weight. Typically for most savvy webmasters, the time wasted on a lavish link exchange program would be better spent creating useful, original, link-worthy content.
Trading links with a couple exceptionally relevant related resources might be a good idea, but don’t waste your time trading dozens or hundreds of links.
Does it Work?
Not as well as it once did. Many people who created SEO software, or information products that sold themselves as experts, found that their Google rankings tanked hard core because link exchanges are not all they were once cracked up to be. (more…)