Search Engine Optimization seems at times to be suffering from a multiple personality disorder. On one hand it’s a set of technical skills for research, analysis and even coding. On the other you must morph into a wordsmith capable of not only crafting technically targeted prose but being engaging for the viewer as well. If that weren’t enough, these days you must be pro-active. Don’t wait for your ship to come in, swim out and get it. We are in the age of link building my friends.
Once upon a time it was merely optimizing on page factors such as Title tags site structures and keyword density. In short, getting the site ready for the ‘Bots’ “” (resistance is futile). These days you have to be a well rounded marketer that can create awareness, network and create value in the website to increase organic linking opportunities and so much more. (more…)