On-Page and Off-Page Optimization

On-page Optimization Explained

There are two main types of search engine optimization – on-page and off-page. On-page is probably the simplest of these two aspects of search engine optimization. It relates to the elements on the web page itself. That is, the words, and what importance is given to the words on the page.

Search engines want to know first and foremost what a web page is about. So they will look at the various word elements. Search engine robots (or “bots”) cannot read images or things like javascript or most other scripting languages. So they have only the pure text to rely on. They look for various clues within the HTML (hyper text markup language) on the page to find out the important words.

Keywords: Traffic and Competition

You want to choose your keywords to target. This is your first priority, because if your keyword research isn’t right then everything else that follows after this will be based on false data. You want keywords that have the most traffic (these are keyword phrases most often typed into the search boxes of the search engines) but also have the least competition (there are the fewest other web pages which contain those keywords, or are optimized for those keywords).

Why Go Organic?

Research has shown time and time again that pay-per-click is not only expensive you could end up making a loss paying for each click, especially if people click just out of curiosity and weren’t really interested in what you had to offer it is also very much the poor relation to organic SEO placings. People click mainly on the central part of the search results pages. They click on the natural listings, the organic listings. There’s the feeling that those listings are there because of merit, because they deserve to be there, not because they paid to be there. And rightly so! Lots of people just will not click on the sponsored listings at all because they feel those listings are crashing the party they don’t deserve to be at, simply by paying the man at the door. They paid to be there, but click on them and they could be any old rubbish. And they often are.