Linking Structure & Strategy: Let the Spiders Crawl

One of the primary ways that search engines find site pages is by following the links from your home page to other inside site pages (this process is also known as “spidering” or “crawling”). In order to allow search engines to effectively crawl your site and locate your inside pages, it is important to ensure that your menu structure does not present search engines with any barriers that interfere with their ability to follow internal links. Complicated JavaScript or other dynamic menu features can sometimes get in the way of effective crawling. As far as search engines are concerned, when it comes to finding links to your site pages, the simpler the better.
(more…)

We Have the Terms, Now What Do We Do With Them?

Once you have selected the search terms you want to target, the next step is to integrate the terms into your site pages to make them relevant.

Selecting Pages for Optimization

Initially, the pages that you select for optimization should be those that offer the most focused content relating to the terms you want to target “” you may already have such pages on your site, or you may need to develop them from scratch. You can optimize as many pages as you like, but each page should focus on no more than one or two of your target terms.
(more…)

How To Use A Tell A Friend Script To Drive Traffic

More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.

One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.

Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.

This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit that viral marketing.
(more…)