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Building Content for SEO

Same Old Stuff

Creating an extremely useful web-based tool, or paying a programmer to create one for you, is one of the most effective ways to build content which will, in turn, help you build natural linkage data. Writing articles will also help you build up your link popularity.

Many web sites blindly add large sums of free content to their site because they think it will help them for low cost. The problems with adding exact copies of low quality articles are the following:

  1. Since the articles exist elsewhere, yours probably will not rank as well as one of the other copies on the web.
  2. Low quality content reflects poorly on you and wastes your link equity that could be going toward getting unique content pages ranked.
  3. Many people add unfocused garbage to their site which loses the interest of their visitors.
  4. Some unscrupulous parties copy the contents of other web sites without asking. Tools such as CopyScape make this easy to detect, although legal enforcement is cost prohibitive and too time consuming for most publishers.
  5. Many tools scrape various RSS feeds and mix them to create many content pages. Content generation tools such as these will require search engines to place even greater trust on linkage data.

Some people also clutter up the Internet with search result screen scrapers and other auto content generation crap. SEO Experts are generally against generating low quality automated content as they feel it lowers the quality and functionality of the web as a whole, though it seems that some people may find it effective for generating traffic, at least until their sites get banned.

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Optimizing Your Page Copy

Optimize Each Page

One of the most important things to understand is that each page is its own unit and has its own ranking potential and its own relevant keywords. Usually a home page has more value than the other pages since it is typically the easiest place to build links to. Home pages should generally be optimized for the most relevant competitive keyword phrases in your market that you feel you would be able to rank for. Interior pages should be optimized for other relevant phrases that relate to the content of each page.

There are many things to optimize on each page. Above we already went through how to choose your keywords, page titles, and meta tags. Within each page, there is also content that can be optimized.

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Internal Linking

Categories

Most sites do not usually have more than about a half dozen major categories. Just how I gave the example of a theme pyramid earlier, your site should be broken down from the broadest topic on the home page to covering more niche topics as you work your way through the site.

You can break the site structure down into categories related by:

  • product or service type;
  • problems you solve;
  • and the types of people who have the problems you help solve.

Search algorithms rely heavily on internal linking structures to determine the importance of documents on your site. The pages which you link to most frequently are the pages you are telling search engines are your most important pages.

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SEO Meta Tags Guide

When people refer to meta tags, they are talking about the meta description and meta keyword tags. Some search engines may display the meta description as part of the search results, but the meta keywords tags generally does not appear in search results.

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SEO Keywords Guide

What are Keywords?
Keywords are phrases you want your website to be found under. Often corporate climates force people to refer to things using special phrases. Keywords are not about what you call your stuff. Keywords are what the average Joe surfers (or your prospective site visitors) may type in a search box.

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