There are six categories of variables in SEO that you should be paying attention to, whether you’re creating a new SEO strategy or analyzing an existing one. When you have a deep understanding of the variables that impact SEO, you can tweak and manipulate all these factors to meet business goals.
Is your site optimized for search, or for conversion? Is it possible to do both? I believe that yes, you can create a marketing strategy that leverages the short-term gains of CRO and the long-term benefits of SEO. This post covers the value of balancing both strategies.
SEO is not fast, it’s not cheap, and yes, you should really hire an expert to give your online busines for the best chance of success. In this post, I take a close look at six common myths about SEO, and separate fact from fiction to help companies invest in a good search strategy.