Is your site optimized for search, or for conversion? Is it possible to do both? I believe that yes, you can create a marketing strategy that leverages the short-term gains of CRO and the long-term benefits of SEO. This post covers the value of balancing both strategies.
Content is King, but lots of companies ignore the king. Don’t be like them! Investing in great content can empower your long-term SEO strategy. It lets you build trust with potential customers so they are poised to buy from you when ready.
There are a lot of bad SEOs out there! So how do you sort through all the options to find an agency or consultant that can boost your company’s SEO strategy? This guide includes six steps to help you find, vet and hire a badass SEO consultant.