In late July, Chase Bank announced it was shifting its marketing strategy to AI. The digital marketing community is a mix of excited and terrified about this – I think it’s a good thing for writers, content and SEO. This will make it easier for writers to use data, and let them focus more on other aspects of content creation.
There are six categories of variables in SEO that you should be paying attention to, whether you’re creating a new SEO strategy or analyzing an existing one. When you have a deep understanding of the variables that impact SEO, you can tweak and manipulate all these factors to meet business goals.
In June I joined the team at PieSync as Head of SEO. In this post I’m outlining the things I’m looking forward to most, including managing my own team, overseeing our marketing budget and introducing big changes around radical transparency.